Survey Proves ROI of Promotional Products

Survey Proves ROI of Promotional Products
Marketers looking to prove the value of the promotional items they use in their marketing and corporate gift programs now have a powerful tool at their disposal. According to a recent survey conducted by the Advertising Specialty Institute, parent company of Successful Promotions, the cost-per-impression (CPI) of a promotional product is a fraction of a cent – $.004 to be exact. In fact, the survey shows that the CPI of a promotional product beats nearly all other advertising media available – including TV (network and cable), radio and print advertising.

The study also reports that people who receive promotional items and incentive products keep them for a long time – an average of seven months – providing repeat and consistent brand exposure for marketers. Given a bag to a client lately? Chances are, he'll use it more than nine times a month, and your logo on that bag will be seen monthly by 1,038 people, according to the study.

The exclusive research project was conducted by surveying businesspeople and travelers in four cities – Chicago, Los Angeles, New York and Philadelphia. It also had an online component, and included a sample of more than 600 recipients of promotional products. Click here to view an online presentation of the survey.