Survey Proves ROI of Promotional Products

Survey Proves ROI of Promotional Products
Marketers looking to prove the value of the promotional items they use in their marketing and corporate gift programs now have a powerful tool at their disposal. According to a recent survey conducted by the Advertising Specialty Institute, parent company of Successful Promotions, the cost-per-impression (CPI) of a promotional product is a fraction of a cent – $.004 to be exact. In fact, the survey shows that the CPI of a promotional product beats nearly all other advertising media available – including TV (network and cable), radio and print advertising.

The study also reports that people who receive promotional items and incentive products keep them for a long time – an average of seven months – providing repeat and consistent brand exposure for marketers. Given a bag to a client lately? Chances are, he'll use it more than nine times a month, and your logo on that bag will be seen monthly by 1,038 people, according to the study.

The exclusive research project was conducted by surveying businesspeople and travelers in four cities – Chicago, Los Angeles, New York and Philadelphia. It also had an online component, and included a sample of more than 600 recipients of promotional products. Click here to view an online presentation of the survey.

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"Speedy Delivery"

Wow... it isn't very often that I have the same type of request with in a couple of days... But, I guess that is how things sometimes happen...

You see... last Thursday I received a call at 4pm From Randal Nelsen (Marketing Genius) of Triumph Ventures. He had received a call from Cheryl (Boise Urban Liaison Magazine) for some tee-shirts for one of her clients (VIP "Viral Intermedia Production.... Have I lost you yet?).... anyway; He told her that Signature Promotions was his 'go to' company for all things promotional. So, Randal called me and I called Cheryl.... and left a message. She promptly called back and told me that she had a client that needed some Tee-Shirts for later that night... Did I mention that I received the 1st call at 4pm....

Well, I like to be a miracle worker and do what others can't... So.... we did!! I delivered the shirts to Cheryl at 6:30pm (just 2-1/2 hours after receiving the first call). I did it in such a hurry that I forgot to take some pictures to post... But, here is the Client approval sheet that I sent to Cheryl... Oh, I think I forgot to mention that they wanted Black shirts. From what I've been told no one carries black shirts in stock (well, I do). ;-)

I started off by saying that I had two similar requests with in days..... request #2 happened today/tonight. I was just finishing up my BNI (Business Networking International) Meeting when I received a call from KC Littlewood of "KV Hardwood" Floors. "KC" is working on a remodel of a downtown Boise hotel and was informed that they needed to be 'in uniform'. So, He called me and guess what .... We printed shirts for him... first call was at about 3pm... I got back to the office at about 4pm and picked up his business card for his logo... Seems his PC has recently crashed and he didn't have a digital version of his logo... So, I turned this:

Into This (Front):

And This (Back):Not to shabby for a few hours turn around time including recreating the logo and imprinting it on the shirts. But, we love to do the impossible. Give us a call next time you need "Speedy Delivery" or a Miricle ... Maybe we can help!